OUR PROJECT

IMM began its journey in the health universe 14 years ago with the Health and Culture program. With the arrival of the pandemic, we used all of our knowledge to face even greater challenges, thus giving rise to Conexões do cuidar.

Now, this project is here to stay and gains a new identity and purpose, incorporating the entire range of Health and Culture activities: in addition to bringing affection in the form of virtual visits and humanized badges, we will bring photography workshops, exhibitions and lectures to the environment hospital, thus becoming our great humanization project.

HUMANIZED BADGE

Assists in the identification of health professionals and employees in hospitals.

CARE MESSAGES

It makes it possible to send welcoming messages in various formats between patients, health professionals and other participants.

PHOTOGRAPHIC WORKSHOP

Performs photography activities based on a proposed theme within the hospital environment.

VIDEO CALL

Connects patients in isolation and their families via virtual visits.

EXHIBITION

Stimulates the exchange of looks with the photos taken between the participants.

LECTURE

It reflects the theme proposed at the institution, with stories we witnessed during the workshop and results.

RECOGNITION

Conexões do Cuidar is one of the 30 initiatives recognized in the fight against the pandemic by the Folha de S. Paulo Social Entrepreneur Award! The project was highlighted in the “Humanitarian Aid” category.

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Dra. Ana Cláudia

OUR AMBASSADOR

A Geriatrician doctor graduated from USP and specialist in Palliative Care, she is a founding partner and vice-president of the Casa do Cuidar, Practice and Teaching in Palliative Care Association and teaches classes in multiprofessional training courses and in Brazilian Congresses.
As ambassador for the IMM health project, Ana Claudia starts to help in the dissemination and promotion of our activities, strengthening our humanization purpose in hospital environments and developing improvements and opportunities in our performance.

SUPPORTING COMPANIES

These companies are sensitive to the cause and believe in the strength of the connection. Thank you very much for your contributions!

PROJECT PARTNERS