“You can be a photographer at home, you just need a look”. This is how Gabriel, student from the city of Osasco (State of São Paulo), explains the experience in a workshop with the first photographic truck from Brazil. To use the photography as a way to encourage the reflection about the world around, it’s exactly the goal of the PhotoTruck’s workshops.

Custom made for educational activities of ImgeMagica, PhotoTruck’s first time on the road was in 2006, inspired by an old project of ImageMagica that had itinerant workshops into a bus, affectionately called “Bumba”. Today, the itinerant unit enchants children and adults, and counts with a dark chamber, where the people learn, in practice and playing, how the images are created; a photo booth for self-portraits, and the PhotoTruck also carries educative toys, like kaleidoscopes and thaumatropes.

With a specific subject for each group of workshops, the project aim to encourage the students to have a new critical point of view and to reflect about their relation with the world they live using the photography and subtitles produced by themselves. “The subtitle moment is the most challenging to them, once they need to express in words what they want to say. Many students already have contact with the photography daily, but they don’t think about the message they’re passing on”, tells Levi Fana, ImageMagica’s educator. And this is the most important workshop’s differential: to bring together the photography created with a message they want to pass on, rescuing the reflection behind the image.

The PhotoTruck’s main activity involves a photo and a subtitle production, created from a discussion about a specific subject. The images are created with the mobile app Camino, also exclusively developed by ImageMagica. At the end of the workshop, the images are printed and students and teachers together organized a big wheat-paste exhibition on the school walls.

The truck travels around the country and has already visited different public schools in the states of São Paulo, Rio de Janeiro, Bahia, Minas Gerais, Mato Grosso do Sul and Paraná. Altogether, there were more than 90 institutions and more than 17,000 students attended.